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6 Steps to Effective Blogging

Last week I had the possibility to speak at NYU for Wagner Women’s Caucus and guests. I was asked to share some insight into the blogging world – tips & tricks to successful blogging. In six steps, I told my story of how Girls’ Globe has grown from being my own personal blog to becoming a global network of bloggers and organizations, as well as, a registered non-profit organization – in less than 18 months!

1. Define Your Passion

The very first step is to make sure you know what you are passionate about. What makes you excited? What makes your heart race? Whatever that is, pin point it. It is so much easier writing about something you care deeply about. It makes for more inspiring texts and when you know what your passion is, it becomes easier to share it with others.

2. Ask Yourself Why

Why is your passion important to share with others? Why would you choose a blog as your means of communication? What do you want to accomplish? Who do you want to engage? 

Answer these questions and you will have a much better picture of what you should prioritize and how to connect with your readers.

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Some of our core values!

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3. Think Quality

Quality content is really important, whether you’re sharing a video that you love or writing about a sensitive topic. Reference correctly, include links to sources, only use pictures and videos you’re allowed to use (your own material or under Creative Commons licensing) and have a friend or colleague edit your work. 

Keep it simple. Write posts that are easy to read!

4. Get Engaged

Did you know that I connected with almost every single blogger that has joined Girls’ Globe – and every single member of the Girls’ Globe core team – via Twitter? 

There are so many possibilities to get engaged online and meet with like-minded and diverse individuals. Read other’s blogs. Comment and link to them. Join Twitter chats.

Sharing is caring, but sharing is also empowering! It is important to engage your readers and supporters, ask them to show their support online and offline,

and communicate why they support your work.

5. Use Cool Tech Tools

There are several amazing tools online that you can use. Girls’ Globe is of course all over social media – follow us on Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, Instagram, and Vine (user: girlsglobe). We use Storify to capture online conversations and to create crowdblogs. 

We use Google Hangouts in our everyday work and there are several tools to help facilitate communication across borders. Create videos, conduct interviews, and be creative!

6. Dare

The last, but probably most important thing is to dare. Dare to do things differently. Dare to make a statement. Dare to take a stand for what you believe in. Dare to make your voice heard, and dare to believe that you have something important to say. Dare to believe that you can change the world. 

Girls’ Globe is kicking out hopelessness and inspiring you to make a difference for women and girls around the world! Want to join us? Click here.

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Category: Social Media    Tech
Tagged with: blogging    effective blogging    guide    online engagement

Julia Wiklander


Julia is the Founder and President of Girls' Globe. She is optimistic about our world's future and the power of solidarity and storytelling. Julia is an economist and entrepreneur.

See more posts from Julia Wiklander

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