The female role model has become a powerful actor in the digital age we live in. By the female role model, I mean the bloggers, actresses, Instagrammers and artists who are young women and have other young women and girls as followers. Through social media, it is now incredibly easy stay up to date with people who interest you and see their every move and thought.
A discussion has begun based on this phenomenon: does great responsibility come with great power? In Sweden alone, there have been multiple occasions where young women have been questioned and told they are not behaving like good role models for young girls. It might be because they pose in pictures with a cigarette in their hand, or say inappropriate words in podcasts. Some have even faced criticism for taking baths, because it’s bad for the environment.
This way of thinking can also be found in criticism about TV-series that are close to reality, like the Norwegian series SKAM and Lena Dunham’s Girls. The well-liked feminist character Noora in SKAM has been blamed for falling in love with an alleged ‘bad boy’, because as a feminist, of course, she shouldn’t fall for someone like that.
These demands on ‘role models’ puts young women in a position where they can no longer be regular human beings who make mistakes and misjudgements, and who don’t always have everything figured out. A female role model is expected to be perfect in every way, and if perfection is not upheld it’s argued that it negatively affects young girls. Young women are also expected to be and act like role models, even if they did not choose this position themselves or ever claim to be ‘perfect’. When young women become famous they are automatically viewed as role models and subsequently have certain standards to uphold.
So the question we must ask ourselves is this – is it better for young girls to have perfect role models to look up to, or role models that show them reality? When trying to create an equal society, I personally believe that it is more important that young women can live their lives without being judged than it is for girls to grow up with the idea that women have to be perfect in order to be accepted by society. For example, I think that the idea of females being flawless is more harmful for young girls then seeing a picture of Alicia Vikander smoking a cigarette.
It’s clear that this is an issue of equality when we consider that these kinds of demands are not thrust upon men in the same way. I think it’s always important to keep in mind whether the same criticism would be given to a man in the same situation. We need to let women choose for themselves whether they want to be role models, and if so what type of role models they want to become.