As part of the pre-ICM Congress activities, Girls’ Globe – in collaboration with Johnson & Johnson – organized and hosted a Social and Digital Media Training for young midwives enrolled in the Young Midwifery Leaders (YML) programme. The aim of the training session was to equip young people with the tools they need to engage in social and digital media both during and after the 31st ICM Triennial Congress. The young midwives also learned skills that will allow them to advocate more effectively for midwifery in their communities and globally.

Here are our top tips for creating successful and powerful messages!

These apply not only to YMLs at the ICM Congress, but to anyone, anywhere, at anytime, who would like to improve their storytelling skills. Here we go!

Blogging Tips

#1: Define your passion: write something you care about and tell a human-centered story.

#2: Ask yourself why? Why is this story/your passion important to share with others?

#3: Think quality! Reference correctly, include sources, use pictures you’re allowed to use, have someone edit your work.

#4: Keep it simple and short! Avoid technical language and avoid repetition.

#5: Dare to be yourself and know that your voice, your opinions and your story matter.

#6: Encourage readers to take action – include relevant handles and hashtags!

#7: Share your post and get engaged in online conversations

Creative Digital Storytelling Tips

#1: Use your creativity! And always remember: be yourself! 

#2: Good lightning and good sound. Preferably shoot in daylight and check that your microphone is working properly.

#3: Always have nice background and settings – avoid a white wall. Sit in front of your colourful bookcase, stand on the sidewalk in your city get comfortable in your garden.

#4: Use the right mode – portrait or horizontal – for the respective channels you’ll be using.

#5: Edit your video to make the most out of it. There are several apps and tools that you can use to make it more lively.

Digital Media and Advocacy Tips

#1: Know what’s up and be heard! Stay up-to-date use relevant handles and hashtags.

#2: Stay true to yourself – be your creative self and remember, your perspective is unique.

#3: Go live! Use Facebook Live and/or Instagram Live when capturing a speaker verbatim in real time.

#4: Know the facts! Take notes during events you’re sharing stories from, and make sure that what you’re sharing is accurate.

#5: Get visual! Add photos and videos to increase visibility and offer your own perspective.

Are you ready to put these into practice? Submit your application to become a Girls’ Globe Blogger and join our global network of engaged women and girls from all over the world!

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Category: Social Media    Tech
Tagged with: #ICMLive    #Midwivesmatter    blogging    digital storytelling    ICM2017    midwifery    Young Midwifery Leaders    young people