Just as clothing must be looked after and cared for, it seems increasingly essential that human beings come with a ‘how-to-care-for’ label, so that they are not destroyed by another person.
Josefinas is the only shoe brand born with the purpose to inspire and empower women through flat shoes.
Based on our passion for creating meaningful pieces, we conceived the You Can Leave special edition, which aims to alert to the growing and expanding plight that is gender-based violence and contribute to its eradication.
There are more and more cases of violence, happening earlier and earlier, leading to more and more deaths. The main victims? Women and children.
We created three pairs of sneakers and a pair of shoelaces, all with five common symbols that show ‘how-to-care-for’. They are printed so that no one forgets that a relationship should be based on love, mutual care and respect, and there is no place for violence, guilt, shame, intimidation, or control.
One of each pair of sneakers has a hidden QR Code; it symbolizes a relationship where domestic violence exists and proliferates in silence and shame. This QR Code comes with a message: You Can Leave. A victim may not be able to leave an abuser the first time, but eventually they will be able to leave, for good.
Did you know it often takes between five and seven attempts for a victim to abandon an abuser once and for all?
This cause means so much to us at Josefinas, which is why 30% of the sale of any one of these three pairs of sneakers or shoelaces goes to associations that help and support women victims of domestic violence, namely APAV and She is Rising.
Two pairs of the You Can Leave sneakers not only have the ‘how-to-care-for’ label, but also meaningful numbers:
7 in 10 women experience physical or sexual violence at least once in their lifetime
603 000 000 women live in countries where domestic violence is not considered a crime
15 – 44 is the most common age range for domestic violence to occur
It’s our mission to raise awareness. We want to talk about domestic violence. We want you to talk about it! Don’t judge, don’t turn a blind eye.
It is only when we are in someone else’s shoes that we can truly understand how pain and suffering, covered by shame, leaves us incapacitated and feeling like a victim with no way out.
But there is always a way out and it’s very important to know that there is a path that comes after all this.
Domestic violence isn’t a couple’s problem; it’s yours, it’s all of ours. It’s is highly likely that we all know someone who is suffering or has suffered from domestic violence. Domestic violence doesn’t choose age, religion, or social status, so never assume it won’t happen to you or to someone you know. Talk about it! Let’s keep the conversation going.
About Josefinas: Josefinas is the only shoe brand born with the purpose to inspire and empower women through flat shoes. In 2013, three women started Josefinas with the dream of inspiring other women to follow their own paths. Now Josefinas is taking it even further, helping other female leaders grow their businesses and supporting individual women in Rwanda. Josefinas has become a favorite among celebrities, has won the award for Best E-commerce Brand and has become a much-loved brand on social media. @josefinasportugal.