American tennis player Serena Williams is the highest paid female athlete in the world. She holds 23 Grand Slam titles, and her $89 million in career prize money is twice as much as that won by any other female athlete.

Williams, aged 37, has revolutionized tennis with her unique style of play. Off the court, she is just as successful. In 2014 she founded Serena Ventures, a venture firm investing in founders changing the world with their ideas and products. The firm focuses on funding start ups founded by women, minorities and young people.

In June 2019, Serena became the first athlete to be named on Forbes’ list of America’s Richest Self-Made Women. She also featured on the Power Women 2018 List, and most recently, she was named on the Forbes 2019 World’s Highest-Paid Athletes List.

Williams is the only woman on this list. Of the 100 Highest-Paid Athletes in the world today, 99 are men.

What’s the reason for such a huge disparity? Forbes writer Kim Elsesser argues that the root cause is “a chicken and egg situation. Since women are not paid equally to men, their game is not respected, and therefore less revenue is generated. Since less revenue is generated, female athletes continue to receive less pay.”

In a recent article for the New York Times, Emily Ryall writes about sexism in sport in relation to this year’s Fifa Women’s World Cup. The tournament has seen record-breaking viewing figures and received unprecedented global attention for women’s football.

“Great sport requires only three things: excellence of skill, uncertainty of outcome and a crescendo of drama until the last second. Gender or sex is irrelevant,” writes Ryall.

On the first day of Wimbledon 2019, it’s worth questioning why Serena Williams is the only woman to have made it onto that Forbes list. Our attitudes hold influence. We can all contribute to creating a culture where female athletes are respected and paid according to their skill and success.

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Category: Lifestyle    Sports
Tagged with: Athletes    Football    Forbes    gender bias    Gender Pay Gap    Serena Williams    sexism    tennis    Wimbledon    women in sport    Women's World Cup

Gabriela Damaceno

Gabriela is a curious, adventurous girl who enjoys visiting new places and being in touch with different cultures. She’s already called Florianópolis, Buenos Aires and now Gold Coast home, having visited more than ten countries. She’s passionate about the ocean and sharing inspiring stories on her blog vitaminseablog.com

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