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Through the #EverydayColorism campaign, we will highlight the lived experiences of Caribbean people who have been affected by colorism.

The term “colorism” was coined in 1982 by Pulitzer-Prize winner Alice Walker to describe the “prejudicial or preferential treatment of same-race people based solely on their color”. Some suggest that colorism is a result of our colonial past – a tool used to divide Caribbean people. Regardless of its origin, colorism is a serious, widespread social problem that threatens the wellbeing of Black, indigenous, and people of color (BIPOC) in the Caribbean and globally.

We hope that this difficult but necessary storytelling will heighten awareness of this issue. We want to encourage people to examine their own beliefs, unlearn their biases, and embrace the beauty of BIPOC. The people who will bravely share their stories in this series in the coming weeks shed light on the pervasive nature of colorism and highlight the urgency with which we must work to dismantle colorism. They blaze a trail forward.

Campaign Starter

Kizanne James

Dr. Kizanne James-McCarthy ( MSc. MBBS. B.Med.Sci. BSc.) is a multi-award-winning, development professional, Chevening Scholar, reproductive health consultant, and physician, with a passion for global health. She has a wealth of experience leading SRHR campaigns and community development programmes geared towards the advancement of youth and vulnerable populations in the Caribbean that spans 16 years.

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