In recognition of the impact midwives are creating across the world, Johnson & Johnson has launched a new initiative – the GenH Challenge. Midwives are everyday pioneers of ingenuity, although many might not realise it, or feel particularly comfortable referring to themselves in such a way! This exciting opportunity hopes to encourage midwives to see themselves as innovators with the power to help to create the healthiest generation in human history – “GenH”.
The GenH Challenge is looking to discover brand new ideas from the front lines of care that can change the trajectory of health. If this sounds daunting, don’t worry! The competition welcomes ideas in their earliest stages, and it welcomes small ideas that have the potential to create great impact.
The initiative launched on 19 June 2017 at the 31st Triennial ICM Congress, with midwives coming together with Johnson & Johnson’s GenH Challenge team to talk about what human-centred design really means in an interactive workshop. Human-centred design, the J&J team explained, is one of those terms that many people find off-putting, as it sounds a little like jargon, but it simply means designing everything we do with the person we’re trying to serve at the heart of it all. It is putting a human being first and doing everything else from there. It is what most midwives are doing every single day from the moment they arrive at work.
Midwives have always, by the very nature of what they do, exemplified human centred design. When an expecting mother comes to a midwife with a question or a worry, the midwife focuses on the human in front of them. The GenH Challenge is therefore an opportunity for midwives to be supported in what they already do, day in and day out, and to connect those at the front lines of care with the resources they need to make the greatest impact possible.
So perhaps it’s time to ask yourself: what can I affect? What problems do I see, and what can I make better? If you’re starting to think of an idea, or even a seed of an idea, Girls’ Globe encourages you wholeheartedly to register, and to submit your application. Nobody else can see the world through your eyes, nobody else can speak up with your voice, and so your unique ideas really do matter!
Applications from anywhere in the world are eligible, and so long as your team includes someone who works at the front lines of care, any for-profit or non-profit organizations can apply. The only other rules are that your idea must have received under $250,000 in funding or been in development for 5 years or under.
You can apply any time until 4 October 2017. Full guidelines are available at www.genhchallenge.com.
Even if you don’t currently think of yourself as an innovator, you truly can be a pioneer of ingenuity by taking part in this exciting opportunity. This is your chance to transform midwifery for the future. Good luck!