Why Everyone’s Talking About Jameela Jamil & I Weigh

You may have heard Jameela Jamil’s name recently. Maybe you’re already one of the 145,000 followers of @i_weigh, her Instagram post turned social media movement currently sweeping the internet.

In Britain, where the actress, tv presenter, radio presenter, activist and writer is from, she’s been on screens, in magazines, on podcasts and on the radio talking about why and how she wants to change the conversation around how we, as people, define our worth. And it seems that maybe, just maybe, what she’s doing might be working. Things might actually be changing.

It all started in response to a post on her Instagram feed. Jamil saw an image of the Kardashian family, each of whom had their weight in kilograms written over their body. The caption invited followers to comment on the Kardashians’ weight and compare to their own. Scrolling through the thousands of comments underneath from despairing, self-hating young women, Jamil was enraged and incredulous, and decided to post a photo documenting her own ‘weight’:


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Jameela Jamil didn’t ask anyone to do anything. She posted the photo simply because she was annoyed and fed up. It turns out that thousands of other people were annoyed and fed up too.

So many people sent Jamil their own version of her photo that she had to create a whole Instagram account to showcase them all. Women, and some men, have sent photos of themselves with all of the things they value and love about themselves written over the top. It is, in Jamil’s words, a “museum of self-love”, a place where people can “feel valuable and see how amazing we are, and look beyond the flesh on our bones.”


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The speed with which Jamil’s photo has grown into a full-blown body positivity movement is a testament to the intensity of our collective dissatisfaction with the toxicity that surrounds us and dictates how we view ourselves.

Nobody wants to feel awful about their body. Nobody wants to hate themselves.

Nobody wants to see magazine page after tv advert after billboard after Instagram post of female bodies that look nothing like those of any of the human women we know in real life. Nobody wants to feel self-disgust when they eat a chocolate biscuit. Nobody wants to hear a friend say that they’ve already eaten lunch and know that they’re lying.

We don’t want the narrative we’re being served, and yet it has become impossible to reject or avoid. Young people – young women in particular – grow up marinating in toxicity until it has seeped so deeply into our bones and hearts that it can no longer be washed off.

But now there’s Jameela Jamil. She’s appeared like a big breath of air, holding nothing back, refusing to be airbrushed, shouting and swearing and shining her light on the injustice of how women women continue to be represented, valued and treated in our society: “it’s so upsetting, it feels like such a betrayal against women. I will not be part of it and I will not stop calling it out when I see it.”

What she’s offering is a wake up call to the media and to all of us consuming it. What she’s saying is that this is not ok, it’s damaging all of us, and it has to change. What she’s already proven is how many people are ready and desperate for the change.

Want more? As well as @i_weigh, you can follow @jameelajamilofficial on Instagram & @jameelajamil on Twitter (do it, she’s hilarious). You can watch this interview for Channel 4’s Ways to Change the World podcast, and read this interview with Stylist. If you’re in the UK, you can also listen to Jamil’s recent documentary about consent – The New Age of Consent – created for BBC Radio 4. 

Fundraising While Female

This post was written by Ayla Schlosser, Co-founder and CEO of Resonate.

“I want to apologize to all the women I have called beautiful before I’ve called them intelligent or brave. I am sorry I made it sound as though something as simple as what you’re born with is all you have to be proud of when you have broken mountains with your wit. From now on, I will say things like you are resilient, or you are extraordinary not because I don’t think you’re pretty but because you are so much more than that.” – Rupi Kaur

 A little over a month ago I went through an unusual breakup – it was kind, loving, and rooted in mutual admiration and respect – we just weren’t right for each other. While reflecting with a friend and getting used to being single again I was surprised to hear myself say, “you know one thing I am excited about? I’m excited to have someone tell me I’m beautiful.”

Though an extraordinary human of many talents, verbosity was not a trait my recent ex possessed, and “you’re beautiful” were not words I was accustomed to hearing. They were also not words I had previously realized I wanted so badly to hear.

When I imagined being told I was beautiful I hoped it would come from a crush or a lover who knew me well and was referring to a beauty that was rooted in more than physical appearance. Maybe this would take place over coffee at sunrise, during a spirited conversation over dinner, after a long run during which we got hopelessly and blissfully lost in the hills, or halfway through an elaborate self-constructed obstacle course or scavenger hunt – but I mean, whatever, I’m not picky.

Be careful what you wish for.

What I didn’t expect was that the first time I would be called beautiful post-breakup would be at the beginning of a professional meeting with an older man who I was approaching for funding for my organization.

I founded Resonate when I was 26 and I have spent the last 3 years slowly building up my confidence in these types of funder meetings. It took me a while to get comfortable enough to truly spend the first part of a meeting connecting with and getting to know the person I was sitting across from without nervously rehearsing my talking points in my head while stiffly engaging in awkward “nice weather” small talk. I know now that it’s a much more enjoyable experience for everyone involved if there is time to connect as individuals. After all, whomever the funder is that I’m sitting across from has chosen to dedicate their profession, time, and often their own wealth to supporting causes that we both care about. Talking about Resonate’s work with someone else who cares as much as I do is one of my very favorite things.

But I’m not always totally at ease considering these meetings are high stakes. I care deeply about the work that I do and spend every day thinking about what we can do better, how we increase our impact, and how I can support my amazing team that works tirelessly to build the capacity and leadership of vulnerable women and girls in East Africa. Sometimes – like right now – we have a budget gap we need to fill before the end of the year and there is pressure to make the most of the short time I have with someone who has the power to provide Resonate with the resources we need to keep the lights on.

My expectation in building relationships with funders is that the connection is rooted in mutual professional respect for one another. But when a meeting starts with a remark on my physical appearance, it reinforces the power dynamics at play – especially the gender dynamics.

Let’s talk about power.

It’s lovely what they sometimes say about fundraising: the funder may have the money, but you as the fundraiser are giving them the opportunity to invest in something they care about! While this may be true to an extent, it’s irresponsible to deny the power that comes from access to money and resources. This power dynamic is exacerbated by the fact that I am young and female.

I feel an incredible pressure to present myself as professional and mature, cram especially hard so that no one can call me on “not knowing my numbers,” and avoid the many undermining societally ingrained habits that can make women be perceived as less credible. I cringe every time I hear an undercutting, “I just,” or “I think,” slip out of my mouth. I make a mental note if I apologize for something for which I am not sorry, or detect upspeak or vocal fry at the end of my sentences. In many ways, when it comes to attracting either donation dollars or investment capital, the odds are stacked against women entrepreneurs. And we haven’t even yet addressed the issue of sexualization.

The daughter box

In March of 2014, I was returning to the US for the first time after launching Resonate’s pilot in Kigali, Rwanda for my first attempt at fundraising. I called a few friends to ask for advice. One friend had recently had a conversation with a female founder about how she had approached fundraising and he passed along her advice: get yourself into the daughter box – quickly.

“What? What does that even mean?” I shot back.

“You know, make them think of you as their daughter so the funder dudes don’t like…hit on you,” he responded nonchalantly.

I paused. Call me naïve, but it honestly hadn’t occurred to me that in addition to figuring out how to run an organization, how to build a team, how to present my work credibly, and how to raise the money to sustain it, that I would also have to stave off the romantic advances of my supporters.

But here’s the thing – I don’t want to be in “the daughter box,” because that undermines my experience and my credibility. So where does that leave me?

You guessed it: on a couch across from a man who represents a foundation from whom I am seeking funding who has just voiced his opinion about my physical appearance.

The thought spiral

In the case of this particular man (and in the case of most of the others who have made similar comments), I don’t think he had any intention of making advances on me. In fact, he probably thought he was being polite and complimentary. But it doesn’t matter. Because once he said those words, he had unlocked in my brain a whole spiral of self-doubt that goes a little like this:

The only reason he is meeting with me is because he thinks I’m pretty.

Does he even care about our work?

If I make it clear I am upset or uninterested, will he be uncomfortable and withhold funding?

If he does remain interested and even gives us money, how can I trust that it is based on his belief in our work and not attraction?

If that’s the case, do I even want the money?

If I walk away from this meeting or this money, will I be able to find it somewhere else?

After conversations with many other female fundraisers and funders, I am quite confident that this is not a unique experience. Everyone I spoke with has her stories of inappropriate behavior ranging from a passing comment, to a lingering hug, to unwanted pursuit or sexual assault. But what I realized when I brought this up with male colleagues is that they were surprised to hear how often these types of interactions were happening, and even more so to get a window into what a negative impact these words and actions can have on the confidence and careers of the woman on the receiving end of what they think is merely a compliment.

What not to say.

There has been plenty of research about how companies with women in leadership outperform those that don’t, and yet only 3% of VC funding goes to women-led startups. The business case for investing in women entrepreneurs makes sense – but we also need to look at the human case. We need to carefully consider the experience of what it’s like to be a woman trying to raise money.

Here are a few things not to mention when in a meeting with a female entrepreneur:

  • Physical Appearance. Even if you think you’re being nice. Seriously. Just don’t do it.
  • Marital Status. Not relevant, not appropriate.
  • Work-Life Balance. Would you ask a man how he finds time to take care of his kids and run a business?

A few days after the meeting in question, I sat down for another conversation with a potential funder. We didn’t talk for too long, but the funder listened intently, asked me complex questions that pushed me in my thinking, and was enthusiastic about our aspirations for impact. At the end of our conversation, the funder looked me directly in the eye and said, “I’ve really enjoyed having the chance to talk with you. Thank you for your important work.”

Whether or not the meeting results in funding, that individual has already made a contribution to Resonate. I left and practically skipped away feeling reassured, proud of my team and what we’ve achieved, and encouraged to continue with even more conviction. I left the meeting feeling respected, confident – and beautiful.

Do you have a story about what it is like to be a woman trying to raise capital? Share it with us in the comments, or on twitter using the hashtag #FundraisingWhileFemale